​BTL HAIR WAX STICK is your new favorite lightweight styler that allows you to sculpt your hair with strength and precision. Available in 4 delicious scents!

Experience the radiance of vibrant locs with our alcohol-free shine spray, designed to enhance shine while infusing moisture for a luscious, hydrated look.

Experience the ultimate hydration and conditioning for your locks with our exceptional leave-in conditioner. Infused with the nourishing trio of honey, hibiscus, and thyme, this formula delivers deep moisture, strength, and conditioning without any buildup

Introducing our revitalizing clarifying shampoo, specially formulated to deeply cleanse and purify locs, removing buildup and dirt for a refreshed and revitalized feel.

Includes: - x1 PUFF.ME Volumizing Shampoo 300ml - x1 PUFF.ME Volumizing Conditioner 300ml - x1 HOLD.ME Styling Cream 10ml

Includes: - x1 BOUNCE.ME Curl Shampoo 300ml - x1 BOUNCE.ME Curl Conditioner 300ml - x1 HOLD.ME Styling Cream

​Includes: - x1 GLOSS.ME Hydrating Shampoo 300ml - x1 GLOSS.ME Hydrating Conditioner 300ml - x1 HOLD.ME Styling Cream 10ml

​A multi-tasking styling cream that smooths strands, controls frizz, and protects against heat damage - all in one easy step.

The Feel It Formula Strengthening Masque is infused with Peppermint, Rosemary, & Sage Oil and is rich in Proteins. It helps to deeply strengthen and hydrate your hair strands from root to tip while preventing breakage.

The Feel It Formula is infused with Peppermint, Rosemary, & Sage Oil to help strengthen your hair strands, as it deeply cleanses your scalp and hair. Your first step to a healthy hair regimen is thoroughly removing build-up from the scalp.

The Feel It Formula Strengthening Oil infuses Peppermint, Rosemary, & Sage Oil to soothe and invigorate your scalp. It is a stimulating oil that hydrates your scalp, helps restore breakage, and promotes healthy hair growth.

The Feel It Formula Strengthening Balm is infused with Peppermint, Rosemary, & Sage Oil to stimulate your scalp and strengthen your edges and nape. Helps prevent hair breakage, even as you change your styles.

OLAPLEX Nº.7 Bonding Oil™ boosts shine, softness, and color vibrancy. It repairs, strengthens hair, and reduces breakage and restores healthier-looking hair. OLAPLEX Nº.7 Bonding Oil™ delivers heat protection up to 450°F/232°C.

Be smooth and in control! You can create sleek braids, twists, locs, and protective styles with Aunt Jackie’s Curls & Coils Braid + Twist Collection Hold Tight! Braid & Twist Gel with Extra Firm Hold.

Instantly detangle, hydrate, and protect hair with All in One Leave-in Conditioner. This multitasking spray works on all hair types to protect against breakage and thermal damage while nourishing and softening the hair for up to 72 hours.

The Very Necessary Heatless Curl Set is a fast and easy way to get gorgeous, frizz-free curls! Our flexible wire is covered in luxuriously soft satin for ultimate wrapping control and a comfortable fit.

Includes: Verb Ghost Shampoo 12oz Verb Ghost Conditioner 12oz Verb Ghost Oil 2oz

First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days

Fuller Looking Brows in minutes. Lift, Shape & Define Full Brows. Easy At-Home Application, salon results without the expensive salon costs!

Instant brow lamination look in seconds with thicker, fuller, more tamed brows!

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.

Afro rake comb detangles and styles wavy, curly and textured hair including afro styles.

Wide tooth shower detangler comb detangles and styles wavy, curly and textured hair when wet.

Hair pick volumizes, styles and detangles wavy, curly and textured hair.

Our Rose Water Sulfate-Free Hydrating Shampoo gently cleanses hair, leaving it moisturized without a greasy finish.

Our Rose Water Frizz-Free Hydrating Conditioner is a lightweight, moisturizing formula that helps detangle hair and add shine. Free from parabens, sulfates, petrolatum, lanolin, artificial colors, and animal testing.

Our Rose Water Smoothing Leave-In Conditioner is designed to add shine and body to dull hair while providing all-day moisture.

Our Rose Water Hydrating Hair Mask blends proteins, healthy fats, and vitamins to revitalize dry and damaged hair. The deep-penetrating hair mask works to melt away knots and tangles while adding moisture and softness.

2 in 1 Twist & Lock Concentrator Pik Hair Dryer Attachment combines the functionality of a concentrator & a pik into one, this attachment features a twist & lock design that fits most dryers & is made from high heat resistant material.

African Diamond Cocoa Butter’s improved non-sticky formula creates a long lasting nourishing barrier that locks in moisture. Great for all skin types and can be used daily all over the body.

This nourishing lotion is enriched with the power of Cocoa & Shea Butter which provide deep moisturization and prevents skin damage due to dryness

This nourishing lotion is enriched with Shea Butter which provides deep moisturization and restores moisture to dry skin enhancing the sheen of your skin

This nourishing lotion is enriched with Argan Oil & Shea Butter which provide deep moisturization & helps boost elasticity of dry skin

This nourishing lotion is enriched with Coconut Oil & Shea Butter which provide deep moisturization, better absorption & helps moisturize dry skin so it looks refreshed and radiant

an award winning volumizing formula that provides lived-in texture, fullness, grit and hold. provides 67% more volume*. *proven results in a third-party testing lab.

ABSOLUTE NEW YORK'S MATTE LIPSTICKS OFFER A HIGHLY PIGMENTED, ULTRA-LONG WEARING MATTE FINISH WHILE FEELING LIGHTWEIGHT & COMFORTABLE ON THE LIPS.

The L.A. Girl HD PRO.conceal is the holy grail of concealers.

Helps create optimal scalp condition for youthfully thick, supple, resilient hair.

DAMAGE REPAIR 16.9 OZ / 500 ML SHAMPOO + 16.9 OZ / 500 ML MASK + 3.55 OZ / 105 ML OIL

This medium-hold gel serves as a base layer, locking in long-lasting frizz protection, definition, and bounce. Excellent for Wash & Go's, Twist-Outs, and TWAs.

Batana oil penetrates deep into the scalp, stimulating hair follicles and encouraging thicker, fuller hair. Regular use can reduce hair loss and restore thinning edges, making it a must-have for those dealing with hair thinning or alopecia.

Our Maximum Hold Gel Styler is the perfect multi-purpose gel for natural hair styling. Use to smooth and set sleek, frizz-free top knots, ponytails and pineapple styles. Perfect for defining, clumping & elongating wash & go styles for maximum curl control.

Mielle's Rosemary Mint Light Scalp & Hair Strengthening Oil is infused with Rosemary, Mint, and Biotin to invigorate the hair and scalp, encourage healthier, stronger, longer hair while providing weightless moisture and shine.

Never again will you need to use separate brow products! Ardell's Brow Pomade is a multi-use brow product that combines the functions of a powder, pencil, and gel into a single, easy-to-apply pomade.

Four bestselling ghost™ products in one kit. powered by moringa oil it's everything you need to cleanse, condition, detangle, and add shine with weightless hydration. plus a hidden puzzle game just for fun.

This moisturizing OLAPLEX® leave-in conditioner provides instant results and multi-level repair and protection from cortex to cuticle. Nº.5LEAVE-IN™ CONDITIONER immediately seals split ends and promotes visibly healthier hair after one use.

Joico Curls Like Us Hydrate & Define Curl Crème Styler delivers touchable definition, thermal protection, and reduced frizz; while gently coaxing curls and coils into soft, resilient clumps that are 88.78% resistant to breakage.

Joico Curls Like Us Smooth & Bounce Curl Hydrating Foam enhances your curl pattern with a lightweight hold, creating a 72-hour shield of protection against humidity and frizz.

Joico Curls Like Us Define & Seal Defining Geleé creates a moisture-rich cast that enhances coils and curls, locks out humidity and frizz for 72 hours, while improving curl definition without weighing down hair or flaking.

Our patented teeth have two-tiered technology with added flex for wet hair. The long, flexible teeth detangle, removing knots and reducing breakage, while the short teeth smooth, for glossy, frizz-free hair.

Our patented teeth have two-tiered regular-flex technology. The long, flexible teeth detangle, removing knots and reducing breakage, while the short teeth smooth, for glossy, frizz-free hair. It’s that simple.

EDGE BOOSTER Strong Hold Water-based Pomade is made with natural argan oil which absorbs quickly with no oily residue.

Our Almond & Avocado Moisturizing & Detangling Conditioner is a time-saver. Nourish and replenish any moisture your curls may be lacking while reducing, frizz, breakage, and any appearance of dryness.

Our Natural Almond & Avocado Moisturizing & Detangling Sulfate-Free Shampoo provides a gentle clean without stripping strands of their natural oil. This shampoo detangles hair and leaves it feeling hydrated and soft.

Hollywood Beauty Cocoa Butter with Vitamin E Skin Cream is a luxurious moisturizer designed to nourish and protect the skin.

Our curl gel enhances and defines curls with a long-lasting staying power. Keep frizz away and have moisturization all day, all with Style to Finish!

This Rosemary shampoo strengthens, moisturizes & balances scalp's pH.

This Rosemary infused conditioner strengthens hair. Moisturizes hair and scalp.

This Rosemary infused water is a spray designed to enhance hair density.

This Rosemary infused styling mousse provides crunch-free, flexible hold.

This Rosemary infused gel promotes healthy edges. Long-lasting hold. Strengthens, thickens, and elongates the hair. No flaking.

Soothing aroma of rosemary & peppermint. Enhances hair density | Improves the scalp’s protective barrier | Strengthens hair | Moisturizes hair & scalp.